There’s a lot of responsibility resting on conducting job interviews. It’s not just about getting to know more about the candidates and their work experience. Interviewers need to be able to read between the lines, figure out if candidates are being truthful about their expertise, and whether they’ll be a good fit for the company.

As job roles change, so do the skills needed to be successful. Similarly, interviewers need to adapt their approach if they want to secure top candidates for the role. Taken from our experience, these are the things that contribute to a successful interview:

Create a relaxed interview atmosphere

People tend to share more about themselves when they’re relaxed, especially as it helps them to feel more confident. One way to make candidates feel more relaxed is by shifting the focus away from them. Start out by talking about the company and role and invite them to ask questions.

There’s a dual benefit to this. Giving the lead to candidates to ask questions is empowering and shows that you’re interested in hearing about what’s important to them. Also, the type of questions they ask can indicate what type of employee they are.

For example: A candidate who asks about benefits and leave is more likely thinking about what’s in it for them. A candidate who asks about projects, co-workers or industry issues shows that they’re looking at the bigger picture, considering how they can add value and if the company will be a good fit for them.

Provide an authentic inside view of the company

Candidates can afford to be choosy when it comes to accepting a new role and a company culture is often a big part of their decision. Talking about the company should go beyond team building efforts and work policies.

How projects are managed and how the company approaches remote work and family responsibility, for example, are more significant. These impact employees on a personal level. Nobody wants to join a company that is overly demanding and inflexible, especially in today’s job market. Highlighting how the company operates, and even inviting them on an office walk through can demonstrate an openness and a more positive company culture.

They key takeaway is that it’s not the questions you ask that’s important, but also how you interact with candidates. Sharpening your communication and soft skills is an important part of interviewing effectively.